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18 June AI / eCommerce / Technology

Veo 3 and Flow Make Product Videos Easier Than Ever

In the ever-competitive world of eCommerce and tech-driven retail, the landscape for capturing customer attention has drastically evolved. The past decade has been about going digital. The next few years? It’s about delivering visually compelling, intelligent, and scalable brand storytelling — powered by AI.

And this is exactly where Google’s recent launch of Veo 3 and Flow enters the conversation.

As a founder and strategic advisor to brands navigating this shift, I’ve seen how decision-makers across retail and eCommerce struggle with a very real challenge:

How do we scale content without compromising brand identity or draining resources?

Let’s face it — producing high-quality product videos, customer journeys, lifestyle clips, or launch teasers isn’t just expensive. It’s also slow, heavily dependent on external production cycles, and often inconsistent.

Now, imagine automating 80% of that creative lift — while staying on brand. That’s what Flow and Veo 3 aim to solve.

This Matters for eCommerce, Tech, and Retail Leaders

Let’s zoom out. Whether you’re a:

    • DTC brand scaling across channels
    • Retail chain evolving into omnichannel
    • eCommerce tech platform trying to simplify customer onboarding


You’re dealing with one or more of the following challenges:

    • High cost and lag time of creative production
    • Fragmented brand experience across platforms
    • Rising CAC (Customer Acquisition Cost) due to poor engagement
    • Low conversion rates from static content


Now consider this:

    • Videos are shared 12x more than text and images combined
    • 60%+ of Gen Z and Millennial users prefer product discovery through short-form videos
    • Retailers using product videos see up to 80% increase in conversion rates


Yet less than 30% of brands produce video content at scale. Why? Lack of capacity, budget, or creative direction.

Google’s Flow and Veo 3 shift that barrier.

What Are Veo 3 and Flow — and Why Should You Care?

Veo 3 is Google DeepMind’s generative video model. It allows brands to create cinematic-grade videos using simple text prompts. Think of it like ChatGPT — but for video production.

Flow is a complementary tool that helps sequence, storyboard, and manage your video content workflows using AI.

Together, they:

    • Generate custom brand videos from product shots, customer testimonials, and even moodboards
    • Align output with your branding and customer tone
    • Speed up ideation, production, and rollout for campaigns


This isn’t for just marketing teams — this is for CMOs, heads of product, eCommerce directors, and brand leadership asking: “How can we maintain velocity and visual consistency across campaigns without adding more headcount or relying on agency cycles?”

Strategic Impact: How This Changes the Game

    1. Faster Product Launches Launch SKUs or features with dynamic videos tailored for TikTok, Instagram, YouTube, and PDPs — all without traditional production overhead.
    2. Localized & Personalized Campaigns Want different ad variations per country or customer segment? Veo 3 can handle localization without recreating assets from scratch.
    3. Increased Conversion and Engagement Embedding Flow-created short videos on product pages has shown potential to reduce bounce rates and drive session duration — two key eCommerce KPIs.
    4. Omnichannel Storytelling at Scale Whether it’s B2C social or B2B onboarding journeys, Flow helps teams manage cross-channel narratives — all inside one AI-powered canvas.

Use Case: Apparel Brand Scaling to 3 Markets

Let’s say you’re running an eCommerce fashion brand that’s expanding to the UK, UAE, and Southeast Asia.

You want:

    • Short videos for paid ads
    • Landing page visuals per market
    • Localized style without diluting your brand


With Flow and Veo 3:

    • Use text prompts like “a 25-year-old in Dubai walking through a high-end mall wearing [product X] in slow motion” to generate regionally contextual ads
    • Keep brand consistency by training the model on your brand’s visual tone, fonts, and mood
    • Deploy assets 10x faster while monitoring performance in real-time

What This Means for Leadership

This is not about replacing creative teams — it’s about increasing their strategic impact.

For C-Suite and growth leaders, Veo 3 and Flow:

    • Lower CAC through better storytelling
    • Improve time-to-market for campaigns
    • Reduce dependence on agency bandwidth
    • Create new agility across your marketing and product teams


For enterprise tech and retail firms, these tools bridge the gap between content needs and operational capacity.

Closing Thoughts

AI video isn’t coming — it’s here. And the brands who embrace tools like Veo 3 and Flow early will:

    • Build richer product experiences
    • Engage users faster
    • Operate more efficiently without creative burnout


If you lead a fast-scaling retail or eCommerce brand, now is the time to consider AI-powered creative operations — not as a future upgrade, but as an immediate edge.

Curious how these tools can work in your ecosystem? Let’s connect — we’re helping brands build this infrastructure from the ground up.

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