30 Aug What is SSL & Why Do You need it For Your Website and Online Stores?
SSL or Secure Socket Layer is standardized security technology which is used for establishing an encrypted and safe link between the client and the server itself. The server used is mainly a web server or website, a mail server, browser and mail client.
SSL is used to safely and securely transfer sensitive information, including credit card numbers, login credentials and social security numbers, normally the data sent between browsers is transmitted as plain text and leaves the client vulnerable to theft.
There are two factors which, if provided, can eliminate the need of purchasing an SSL certificate:
- If the client uses an offsite payment gateway
- If there is no account of password requirement and functionality allowed by customers
Secure Socket Layer (SSL) Certificate Benefits
There a number of factors in which having a SSL certificate will greatly benefit the company and their websites:
Secure Payment Transfer:
For companies that plan to allow credit card transactions on their website(s), having an SSL certificate is a necessity. For most merchant accounts, it has now become a requirement as well. Protecting the client’s information while they shop on your site is one of the most important requirements because no company wants to be held responsible for a data breach.
Some sites and shopping cart programs come with a built in payment system which is secure. In this situation, third parties mostly handle the payment system and if your site offers this service, a SSL certificate might not be a necessity. However, Google says, your website should have SSL certificate installed on your website in order to achieve better rank on Google Search Result Page (SERP).
Payment methods are not the only thing which SSL certificates are needed for, protecting the clients password is equally important if they have their shipping details saved on their account. It is not just passwords that clients are worried about, some websites also require basic information from clients and they might not be comfortable leaving that out in the open without any web security protocol.
Not having a SSL certificate can become the reason for information interception. If customers find out the company does not have SSL certification or other ways of securing data, they will not want to do business with the site at all.
Consequences of Not Having SSL Certification:
There are a number of issues that can arise in case a website does not have a SSL certification:
- Loss of customer trust.
- Having individuals spoof your store when there is no way to prove the identity of the real owner.
- Having a hacker reverse engineer and hijack a customer’s details like email accounts, passwords, etc.
- The possible theft of sensitive and personal information.
- Public or professional financial backlash that can arise from the above events occurring.