App Store Optimization Services

Boost App Visibility. Increase Installs. Outrank Competitors.

Rank higher. Get discovered. Grow installs.
Enhance your app’s discoverability in Apple App Store and Google Play Store with Xpezia’s expert ASO services. From keyword research to creative asset optimization, we maximize your app’s visibility, organic installs, and store conversion rates

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Projects completed
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App Store Optimization Services for Growth and Visibility

Xpezia’s App Store Optimization (ASO) Services are designed to help mobile apps rank higher, attract the right users, and convert store visitors into active installs. Our ASO strategy includes advanced keyword research, title & metadata optimization, A/B testing of screenshots, and ratings/reviews analysis. We continuously monitor store performance metrics and update assets to align with evolving trends and user search behavior. Whether you're launching a new app or scaling an existing one, we help businesses improve their app store presence across both iOS and Android platforms. Ideal for startups, SaaS platforms, game developers, and enterprise mobile solutions—our ASO approach is rooted in ROI and retention.

100%

CLIENTS SATISFACTION

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1100+

PROJECTS COMPLETED

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Xpezia 2022 Top Rated SEO Agency by SEOBlog
Xpezia 2023 Top Full Service Digital Company by DesignRush
Xpezia 2021 Top Digital Marketing Agency by GoodFirms
Xpezia 2024 Top Digital Marketing Companies by TopDevelopers
Xpezia 2024 Top Digital Marketing Company by AppFutura
Xpezia 2020 Top Digital Agency by UpCity

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How It Works

Key Features of
App Store Optimization

Advanced Keyword Research & Targeting

Discover low-difficulty, high-conversion keywords to position your app where your audience is searching.

Metadata & Description Optimization

Write optimized, engaging app descriptions that highlight features, address pain points, and improve keyword visibility.

Visual Asset
Enhancement

Design high-impact icons, screenshots, and promotional videos that drive downloads.

A/B Testing
Framework

Experiment with different metadata and visual sets to find the highest-performing combinations.

Ratings & Review Boosting Strategy

Implement in-app prompts and review response support to enhance credibility and store reputation.

Continuous Performance Monitoring

Track installs, keyword rankings, conversion trends, and adapt strategy to app store algorithm changes.

Benefits of App Store Optimization

Increased Organic Installs

Rank higher on relevant searches and convert more users without increasing paid ad spend.

Better Keyword Visibility

Get discovered for the terms users are actually typing into the store’s search bar.

Improved Store Conversion Rate

Optimized visuals, titles, and messaging increase visitor-to-download conversions.

Enhanced Brand Perception

Strong visuals and positive reviews signal trust, professionalism, and quality.

Global Reach with Localization

Target international audiences with geo-optimized descriptions and creative assets.

Reduced CPI (Cost Per Install)

Drive more installs with organic traffic, reducing reliance on expensive ads.

OUR PORTFOLIO

Success STORIES.

We help our client suceed by creating identities, digital experiences, and printmaterials that communicate clearly

Boosting Appointment Bookings by 188% for a Brisbane Medical Spa with Paid Ads & Retargeting

Increasing New Patient Bookings by 124% for a Sydney-Based Dental Clinic with Local SEO & CRO

Transforming Patient Trust & Bookings for a Multi-Location Healthcare Group Through Review Generation

Boosting Bookings by 67% for a Melbourne Home Services Business Through CRO

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Why Choose Xpezia

Data-Driven ASO That Converts

At Xpezia, we combine deep keyword intelligence, compelling visual strategy, and conversion-driven content to position your app for success in a competitive app economy. Our approach isn't just about rankings—it’s about sustainable growth, improved install quality, and measurable ROI.

21,620+

Leads driven

$20,000,00+

Revenue driven

335,000+

Hours of expertise

50+

Experts on staff

iOS + Android Store Optimization

We tailor your ASO strategy for both platforms, aligning each with its unique algorithms, audience behavior, and listing dynamics.

Low-Competition Keyword Targeting

We research and target long-tail and niche keywords that improve discoverability while avoiding oversaturated search spaces.

ROI-Focused Creative Experiments

From A/B testing icons and screenshots to optimizing videos and descriptions, we focus on creatives that actually increase install rates.

Performance Tracking

We monitor key metrics like CTR, CVR, and keyword movement to keep your listings agile and responsive to algorithm changes.

Seamless Integration

Our team aligns with your product and marketing teams to streamline updates, launch cycles, and iterative ASO enhancements.

Ideal for Startups, and SMEs

Whether you're scaling a subscription app, launching a shopping experience, or publishing a mobile game—we know what works.

Our Proven 6-Step
App Store Optimization

Discover

Audit Analysis

Review app and competitors.

App Design

Keyword Mapping

Find and map top keywords.

Web Design Process

Asset Optimization

Improve visuals and descriptions.

Web Development Process

A/B Testing

Test creatives for performance.

Web Testing Process

Review Localization

Boost ratings and local relevance.

Launch

Performance Tracking

Monitor KPIs and optimize.

Industries we serve.

Who Needs App Store Optimization ?

Mobile App Startups

Need traction? We help you get your first 1,000 users organically with effective keyword and creative strategies.

eCommerce Brands with Apps

Want to boost app installs, repeat orders, and mobile loyalty? ASO is your cost-efficient engine.

Game Developers

Maximize visibility and stand out in crowded game categories through high-converting visuals and reviews.

SaaS & B2B Mobile Solutions

Improve discoverability in niche B2B searches and optimize app copy to speak to decision-makers.

Health & Wellness Apps

Get found in wellness searches and build trust through positive feedback and empathetic messaging.

Education & Learning Platforms

Optimize listings to attract learners, parents, or teachers seeking educational solutions.

TESTIMONIALS

TRUSTED BY CLIENTS.

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Awards and Recognitions

Xpezia has earned recognition from top independent review firms, ranking among the leading digital marketing, web design and eCommerce development companies in the United States. Our commitment to innovation and measurable success sets us apart, delivering impactful results for our clients.

Xpezia 2021 Top Digital Marketing Agency by GoodFirms
Xpezia 2020 Top Digital Agency by UpCity
Xpezia 2023 Top Full Service Digital Company by DesignRush
Xpezia 2023 Top Full Service Digital Agency by Clutch
Xpezia 2022 Top Rated SEO Agency by SEOBlog
Xpezia 2024 Top Digital Marketing Company by AppFutura
Xpezia 2024 Top Digital Marketing Companies by TopDevelopers
Top eCommerce Development Companies Xpezia

More than 200+ companies trusted us worldwide

We're proud to work with a
diverse range of companies.

Rank Higher. Drive Installs. Lower Your CPI.

Ready to Grow Your App Organically?

1 – Share Your App & Category

Let us know your app link, target audience, competitors, and current performance.

2 – We Audit & Map Strategy

We’ll identify keyword gaps, asset issues, and install friction points.

3 – Optimize & Monitor Performance

Launch optimized visuals and metadata—track rankings and conversions monthly.

Let's DISCUSS.

    FAQs

    Frequently Asked QuestionsApp Store Optimization

    What is App Store Optimization (ASO)?

    ASO is the process of optimizing your mobile app’s listing on app stores (iOS & Android) to improve visibility, rankings, and conversions.

    How is ASO different from SEO?

    ASO focuses on mobile app visibility in app stores, while SEO is about ranking on web search engines like Google.

    How long does it take to see results from ASO?

    Most apps begin seeing noticeable changes within 30–45 days of optimized listing, with continued growth over time.

    What’s the importance of keyword research in ASO?

    Keywords help your app show up in searches. We use tools and trend analysis to find the most valuable keywords for installs.

    Do you support both Google Play and App Store?

    Yes—we optimize apps for both Android (Google Play Store) and iOS (Apple App Store).

    Can ASO improve user retention?

    Yes—by improving the pre-install experience with aligned messaging, better user expectations reduce churn.

    Do you provide localization services for global ASO?

    Absolutely—we adapt your metadata and visuals for multiple regions and languages.

    What kind of apps benefit the most from ASO?

    Startups, SaaS platforms, eCommerce apps, fitness trackers, and games benefit greatly from ongoing ASO strategies.

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