Competitor Sentiment Benchmarking Services

See How You Compare. Find What They’re Missing. Win More Customers.

Benchmark sentiment. Identify gaps. Lead your market.
Discover what your competitors’ customers are saying online—and how you stack up. Xpezia helps you gain strategic insights into their reviews, ratings, and customer sentiment to guide smarter decisions.

1100 +

Projects completed
successfully

Xpezia 2021 Top Digital Marketing Agency by GoodFirms
Xpezia 2020 Top Digital Agency by UpCity
Xpezia 2023 Top Full Service Digital Company by DesignRush
Xpezia 2023 Top Full Service Digital Agency by Clutch
Top eCommerce Development Companies Xpezia
Xpezia 2024 Top Digital Marketing Company by AppFutura

Competitor Sentiment Analysis for Smarter Market Positioning

Xpezia’s Competitor Sentiment Benchmarking Services allow you to track and analyze customer reviews and reputation data of competing brands across platforms like Google, Yelp, TripAdvisor, Facebook, Trustpilot, Booking.com, and more. We assess how your competitors are perceived, highlight their praise points and pain points, and compare them against your own customer sentiment. This service helps you uncover customer satisfaction gaps, messaging opportunities, and areas to outperform rivals. Designed for hospitality, eCommerce, real estate, healthcare, B2B, and local service providers, our insights help drive more strategic marketing, improve product offerings, and shape brand perception in your favor.

100%

CLIENTS SATISFACTION

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1100+

PROJECTS COMPLETED

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Competitor Review Intelligence Workflow

Identify & Profile Competitors

We work with you to select relevant direct competitors and analyze their online customer sentiment footprint.

Multi-Platform Review Scanning

We gather reviews and ratings from Google, Facebook, Yelp, TripAdvisor, Trustpilot, Booking.com, and niche platforms.

Sentiment Categorization & Tagging

Each competitor review is analyzed and tagged by emotion and recurring themes—pricing, service, quality, etc.—for deeper insight.

Comparative Scorecards

You’ll receive a visual dashboard showing how your business ranks against competitors in review volume, tone, and topic frequency.

Insight Mapping & Opportunity Gaps

We highlight patterns like recurring complaints, missing features, or unmet needs in competitor feedback.

Strategic Action Recommendations

Based on your competitor weaknesses, we offer recommendations for messaging, product/service tweaks, or customer experience improvements.

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How It Works

Key Features of
Sentiment Benchmarking

Cross-Platform
Competitive Monitoring

Track and compare sentiment across major review platforms and industry-specific sites.

Competitor Review
Analysis

Human-led review breakdown of your top 3–5 competitors.

Visual Benchmark
Dashboards

Compare strengths, weaknesses, and trends across key sentiment KPIs.

Customer Pain
Point Discovery

Identify what’s frustrating competitor customers—and avoid those same pitfalls.

Strategic Positioning
Recommendations

Leverage weaknesses and gaps to improve your brand messaging and offerings.

Market Perception
Tracking Over Time

Monitor how your reputation evolves compared to competitors month-over-month.

Benefits of Competitor Sentiment Benchmarking

Outperform Competitor Reputation

Spot and solve issues they haven’t—stand out in the eyes of your shared audience.

Create Differentiated Messaging

Use insights to position your business around competitor weaknesses.

Improve Product or Service Offering

Let competitor complaints guide your innovation.

Win Market Share Proactively

Target the right pain points with smarter marketing and customer service.

See Where You Lead

Highlight your own top praise areas to maintain and promote.

Avoid Blind Spots

Preemptively fix issues before they become public problems.

OUR PORTFOLIO

Success STORIES.

We help our client suceed by creating identities, digital experiences, and printmaterials that communicate clearly

Boosting Appointment Bookings by 188% for a Brisbane Medical Spa with Paid Ads & Retargeting

Increasing New Patient Bookings by 124% for a Sydney-Based Dental Clinic with Local SEO & CRO

Transforming Patient Trust & Bookings for a Multi-Location Healthcare Group Through Review Generation

Boosting Bookings by 67% for a Melbourne Home Services Business Through CRO

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Why Choose Xpezia

See What Others Miss. Benchmark with Intent.

Xpezia goes beyond numbers—we interpret real customer voices from competing brands to give you actionable insights. Our team focuses on qualitative intelligence, so you know not just how your competition performs, but why customers feel the way they do.

21,620+

Leads driven

$20,000,00+

Revenue driven

335,000+

Hours of expertise

50+

Experts on staff

Human-Led Sentiment Insights

Each review is manually analyzed to uncover true customer emotion, intent, and patterns missed by automated tools.

Strategic Market Positioning

We identify how customers perceive your competitors, helping you craft stronger brand messaging and value propositions.

Tailored for Saturated Markets

Ideal for SaaS, local service providers, and eCommerce brands battling in crowded spaces.

Audits or Ongoing Monitoring

Choose flexible delivery—deep one-time audits or consistent monthly insights based on your goals.

Cross-Functional Intelligence Layer

Insights can empower SEO, content, branding, retention, and CX teams with clear competitive direction.

Visualized Data Dashboards

Our sentiment insights are compiled into easy-to-understand, visually rich dashboards for better strategic planning.

Our Proven 6-Step
Sentiment Benchmarking

Discover

Competitor Discovery

Identify up to 5 key competitors with online reviews.

App Design

Review Collection

Gather recent reviews from multiple platforms.

Web Design Process

Sentiment Tagging

Manually tag reviews for tone and key themes.

Web Development Process

Benchmarking

Compare performance in side-by-side dashboards.

Web Testing Process

Actionable Insights

Turn gaps into strategic recommendations.

Launch

Monthly Tracking

Monitor sentiment trends over time.

Industries we serve.

Who Needs Sentiment Benchmarking ?

Hospitality &
Restaurants

Understand why guests choose competitor venues—service, ambiance, pricing—and improve your dining or stay experience to win repeat customers.

eCommerce & DTC
Brands

Learn what frustrates competitor buyers—product quality, delivery issues, return policies—and improve your offerings to increase conversions.

Real Estate Brokers &
Agencies

Benchmark how clients rate competitors’ agents or services and fine-tune your communication and service experience.

Healthcare
Providers

Discover what makes patients switch providers—wait times, care quality, communication—and act on those gaps to retain loyalty.

SaaS & Tech
Startups

Track feedback on competitor platforms to identify UX issues, missing features, or onboarding gaps—and enhance your product roadmap.

Agencies &
Consultants

Understand where other service providers fall short and refine your value proposition to address those weaknesses head-on.

TESTIMONIALS

TRUSTED BY CLIENTS.

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Awards and Recognitions

Xpezia has earned recognition from top independent review firms, ranking among the leading digital marketing, web design and eCommerce development companies in the United States. Our commitment to innovation and measurable success sets us apart, delivering impactful results for our clients.

Xpezia 2021 Top Digital Marketing Agency by GoodFirms
Xpezia 2020 Top Digital Agency by UpCity
Xpezia 2023 Top Full Service Digital Company by DesignRush
Xpezia 2023 Top Full Service Digital Agency by Clutch
Xpezia 2022 Top Rated SEO Agency by SEOBlog
Xpezia 2024 Top Digital Marketing Company by AppFutura
Xpezia 2024 Top Digital Marketing Companies by TopDevelopers
Top eCommerce Development Companies Xpezia

More than 200+ companies trusted us worldwide

We're proud to work with a
diverse range of companies.

Outlearn. Outperform. Outsell.

Want to Know What Customers Say About Your Competitors?

1 – Share Your Market & Goals

Tell us who you compete with and what you want to improve.

2 – We Benchmark & Analyze

We research and compare sentiment data across your top rivals.

3 – You Act With Confidence

Use insights to tweak your messaging, experience, and reputation to win more customers.

Let's DISCUSS.

    FAQs

    Frequently Asked QuestionsSentiment Benchmarking

    Can I choose which competitors to benchmark against?

    Yes. You can suggest up to 5 competitors, or we can recommend based on market research.

    What platforms do you monitor competitor reviews on?

    We cover Google, Yelp, Trustpilot, Booking.com, TripAdvisor, Facebook, G2, Capterra, and others.

    How is your analysis different from a review scraper?

    Our sentiment analysis is human-led. We go beyond keywords and interpret emotional tone, context, and root issues.

    Can I get these reports monthly?

    Yes. We offer both one-time audits and ongoing monthly tracking.

    Will you tell me what to do with the data?

    Absolutely. Every report includes competitor insights + strategic action items.

    Is this service only for large businesses?

    No. It’s perfect for SMEs and startups looking to grow in competitive spaces.

    OUR BLOGS

    Latest Updates.

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