High-Intent Buyer Lead Generation for Real Estate Developers

Category :

Paid Media & Conversion Funnel Optimization

Client :

Abdel R., Sales Director

Region

Miami, Florida, USA

Project Type:

Lead Generation for Real Estate Developers

Challenges

A leading luxury property developer was preparing to launch a new high-rise condominium project but faced low awareness in the target buyer segment. Their existing campaigns were generating high volumes of traffic but very few qualified leads. Cost-per-lead was exceeding $180, and the sales team was struggling with low booking-to-visit conversion rates. Landing pages were generic, with no segmentation for domestic vs. international buyers, and there was no clear lead nurturing workflow.

High-Intent Buyer Lead Generation for Real Estate Developers 1
High-Intent Buyer Lead Generation for Real Estate Developers 2 (2)

Solution

  • Audience Segmentation & Geo-Targeting: Split campaigns into separate funnels for local high-net-worth buyers and international investors from Latin America and Canada.

  • Ad Creative Strategy: Designed industry-specific ad creatives highlighting investment potential, waterfront views, and exclusive amenities to match buyer intent.

  • CRO-Optimized Landing Pages: Built two distinct landing pages — one for local buyers with booking forms for in-person tours, and another for overseas buyers offering virtual tour scheduling.

  • Lead Qualification Process: Integrated a pre-qualification form to filter serious inquiries, reducing wasted sales team time.

  • Automated Follow-Up Sequences: Implemented an email + WhatsApp automation for faster lead response and appointment confirmation.

Result

    • Cost-per-lead reduced from $180 to $72 within 60 days.

    • Lead-to-visit conversion rate increased from 18% to 42%.

    • Generated 312 qualified buyer inquiries in the first 90 days of the campaign.

    • Booking calendar utilization for sales tours rose to 95% occupancy during the pre-launch phase.

    • International leads accounted for 37% of total inquiries, expanding the project’s buyer base significantly.

Client Testimonial

Abdel R., Sales Director

"We went from chasing cold leads to talking only with serious, pre-qualified buyers. The international buyer targeting brought in investors we couldn’t have reached before. Our sales team is now closing faster because they’re working with warm, informed prospects."

why choose us

Maximize Growth

At Xpezia, we specialize in crafting strategies that deliver measurable, long-term success for your business.

21,620+

Leads driven

$20,000,00+

Revenue driven

335,000+

Hours of expertise

50+

Experts on staff

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