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Transforming Patient Trust & Bookings for a Multi-Location Healthcare Group Through Review Generation

Category :

Online Reputation Management & Review Building

Client :

Dr. Amanda Lewis, Chief Medical Officer, Everwell Medical Group

Region

United States (Illinois)

Project Type:

Review Generation & Trust Optimization

Client Background

Everwell Medical Group operates six primary care and specialist clinics across Illinois. While their medical care quality was high, their online presence told a different story — inconsistent ratings, outdated reviews, and negative feedback overshadowed the positive experiences of thousands of patients.

Challenges

  1. Inconsistent Review Scores – Some locations had ratings as low as 3.2 on Google, hurting credibility.

  2. Low Review Volume – Locations were receiving fewer than 2 new reviews per month.

  3. Competitor Advantage – Nearby clinics had stronger ratings, swaying patient choice.

Transforming Patient Trust & Bookings for a Multi-Location Healthcare Group Through Review Generation (1)
Transforming Patient Trust & Bookings for a Multi-Location Healthcare Group Through Review Generation(2)

Solution

1. Review Audit & Benchmarking

  • Conducted a full review health check across Google, Yelp, Healthgrades, and Facebook.

  • Identified patterns — most negative reviews were about wait times, not clinical quality.

2. Automated Review Request System

  • Integrated a HIPAA-compliant review generation platform with the clinic’s appointment system.

  • Sent personalized SMS & email requests within 24 hours of a patient visit.

  • Used location-specific review links to drive feedback to the right branch.

3. Patient Experience Optimization

  • Developed a quick internal alert system — any 3-star or below review triggered an instant notification to the branch manager for rapid follow-up.

  • Provided staff training scripts to handle unhappy patients before they posted publicly.

4. Local SEO & Listing Optimization

  • Updated all Google Business Profiles with fresh photos, accurate hours, and consistent branding.

  • Added service-specific attributes (e.g., telehealth availability, wheelchair access).

5. Positive Story Amplification

  • Gained patient consent to feature 5-star reviews in social media posts and on the clinic’s website.

  • Launched a “Patient of the Month” feature to humanize the brand.

Result

  • Average rating across all locations increased from 3.8 to 4.6 stars.

  • Monthly review volume jumped from 10 to 85+ reviews.

  • Google Map Pack visibility improved, with all six locations ranking in the top 3 local results for their specialties.

  • Bookings from organic search increased by 61%.

  • Negative review response time dropped from 5 days to under 24 hours.

Client Testimonial

Dr. Amanda Lewis, Chief Medical Officer, Everwell Medical Group

"We were losing patients before they even gave us a chance. Now, our online presence truly reflects the care we provide. The process was simple for our staff and the results speak for themselves."

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