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Increasing New Patient Bookings by 124% for a Sydney-Based Dental Clinic with Local SEO & CRO

Category :

Local SEO & Conversion Rate Optimization

Client :

Dr. Natalie Morgan, Principal Dentist, BrightSmile Dental Care

Region

Sydney, Australia

Project Type:

Website Optimization & Local Search Strategy

Client Background

BrightSmile Dental Care is a family-owned dental practice in Sydney, offering general, cosmetic, and emergency dentistry. Despite having a clean, modern clinic and highly experienced dentists, their online visibility was low, and their website wasn’t converting visitors into appointments effectively.

Challenges

  1. Low Local Visibility – Competitors dominated “dentist near me” and suburb-specific searches.

  2. Outdated Website Design – Site wasn’t mobile-friendly, load speed was slow, and appointment booking was buried in navigation.

  3. No Google Business Profile Optimization – Incomplete listing, few photos, and only a handful of reviews.

  4. Poor Conversion Tracking – No system in place to measure leads or identify where they were coming from.
Increasing New Patient Bookings by 124% for a Sydney-Based Dental Clinic with Local SEO & CRO(1)
Increasing New Patient Bookings by 124% for a Sydney-Based Dental Clinic with Local SEO & CRO(2)

Solution

1. Local SEO Overhaul

  • Claimed, verified, and fully optimised their Google Business Profile with service categories, geo-tagged images, and keyword-rich descriptions.

  • Built location-based landing pages for each suburb they served, targeting high-intent searches like “emergency dentist in Parramatta.”

  • Acquired local backlinks from community blogs, dental associations, and nearby health directories.

2. Website Redesign & CRO Implementation

  • Redesigned website with mobile-first UX, faster loading times, and an accessible booking button on every page.

  • Created service-specific pages (e.g., teeth whitening, dental implants) with before/after visuals and patient testimonials.

  • Integrated an instant booking widget connected to the clinic’s scheduling software.

3. Review Generation Campaign

  • Launched a simple SMS & email automation post-appointment asking happy patients to leave a review.

  • Added best reviews to the homepage and key landing pages for social proof.

4. Conversion Tracking & Reporting

  • Installed call tracking numbers to measure calls generated from both Google search and website visits.

  • Set up Google Analytics events to track form submissions and appointment bookings.

Result

  • 124% increase in new patient bookings in the first 90 days.

  • Top 3 Google Map Pack rankings for 9 suburb-based keywords.

  • Website conversion rate increased from 2.8% to 7.1% after redesign.

  • Monthly inbound calls from Google search grew by 96%.

  • 57 new 5-star reviews added in just three months.

Client Testimonial

Dr. Natalie Morgan, Principal Dentist, BrightSmile Dental Care

"We always relied on word-of-mouth before, but now people are finding us online every day. The new website makes it so easy for patients to book instantly. It’s made a huge difference in our growth."

why choose us

Maximize Growth

At Xpezia, we specialize in crafting strategies that deliver measurable, long-term success for your business.

21,620+

Leads driven

$20,000,00+

Revenue driven

335,000+

Hours of expertise

50+

Experts on staff

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