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Boosting Appointment Bookings by 188% for a Brisbane Medical Spa with Paid Ads & Retargeting

Category :

Paid Ads & Retargeting

Client :

Sarah Kim, Clinic Director, Radiance Rejuvenation Clinic

Region

Brisbane, Australia

Project Type:

Lead Generation via Meta Ads, Google Ads & Retargeting

Client Background

Radiance Rejuvenation Clinic is a boutique medical spa in Brisbane offering skin treatments, injectables, and non-surgical body contouring. The clinic had a loyal client base but struggled to attract consistent new bookings outside seasonal peaks.

Challenges

  1. Seasonal Drop in Bookings – Client acquisition dropped by almost 40% during off-peak months.

  2. Unfocused Ad Campaigns – Previous ads lacked segmentation and targeted too broad an audience.

  3. Low Brand Recall – Competitors outspent them in retargeting, meaning potential leads forgot about them after browsing.

  4. No Lead Nurture System – Many inquiries went cold due to delayed follow-ups.
High-Intent Buyer Lead Generation for Real Estate Developers 2
High-Intent Buyer Lead Generation for Real Estate Developers 1

Solution

1. Audience Segmentation & Campaign Setup

  • Developed buyer personas for three core segments: brides-to-be, busy professionals, and anti-aging seekers.

  • Created geo-targeted ads for a 15km radius around Brisbane’s CBD.

  • Split campaigns by service category (skin treatments, injectables, body contouring) for better ad relevance.

2. Paid Search Campaigns (Google Ads)

  • Set up high-intent search campaigns targeting keywords like “anti-wrinkle injections Brisbane” and “best skin clinic near me.”

  • Implemented call-only ads during peak hours for quick bookings.

3. Social Media Ads (Meta Ads)

  • Designed before-and-after carousel ads with client consent to build visual trust.

  • Used time-limited offers (“Book This Week for 15% Off Injectables”) to create urgency.

4. Retargeting & Remarketing Strategy

  • Retargeted website visitors with dynamic service ads showing the exact treatments they viewed.

  • Implemented Instagram Story retargeting with short testimonial videos from real clients.

5. Lead Nurturing Automation

  • Integrated leads into Klaviyo email flows with follow-up offers and educational content.

  • Used SMS reminders to reduce no-shows and encourage repeat bookings.

Result

  • 188% increase in new client bookings in 4 months.

  • Cost per lead reduced by 47% compared to previous campaigns.

  • Retargeting ads achieved 9.2x ROAS (Return on Ad Spend).

  • Email automation recovered 22% of abandoned inquiries within 7 days.

  • Ads generated 1,200+ qualified leads with consistent weekly bookings.

Client Testimonial

Sarah Kim, Clinic Director, Radiance Rejuvenation Clinic

"We’ve never had such a steady stream of new clients. The retargeting campaign alone brought back so many people who had visited our site but didn’t book. It feels like we’re finally top-of-mind in Brisbane’s beauty scene."

why choose us

Maximize Growth

At Xpezia, we specialize in crafting strategies that deliver measurable, long-term success for your business.

21,620+

Leads driven

$20,000,00+

Revenue driven

335,000+

Hours of expertise

50+

Experts on staff

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